Visual identity and promotional materials for mystery entertainment
This murder mystery project involved creating a comprehensive visual identity and promotional materials for an interactive mystery entertainment experience. The design needed to capture the intrigue and atmosphere of classic detective fiction while appealing to modern audiences.
The visual identity draws inspiration from noir aesthetics and classic mystery literature. The design system incorporates elements of suspense and investigation, using visual cues that immediately communicate the mystery genre to potential participants.
The design strategy focused on creating an atmosphere of intrigue and sophistication. Typography, color palette, and imagery were carefully selected to evoke the classic mystery genre while maintaining contemporary appeal and accessibility.
• Noir-inspired color scheme with strategic accent colors
• Typography that evokes classic detective fiction
• Symbolic imagery related to investigation and mystery
• Consistent visual language across all materials
• Interactive elements that enhance user engagement
The visual identity was applied across multiple touchpoints including promotional materials, digital platforms, and environmental design. The cohesive design system successfully created an immersive brand experience that enhanced the overall mystery entertainment offering.